WHATALOCATION
Brand relaunch
WHATALOCATION is a leading location and consumer analytics platform for brick-and-mortar retail, helping businesses make smarter, data-driven decisions for expansion. As part of a full brand relaunch, the corporate identity was completely reimagined across all touchpoints, including logo, stationery, website, and a comprehensive set of corporate design guidelines. I was responsible for both art direction and design, creating a cohesive and contemporary visual language that strengthens the brand’s positioning.
