LACASA
SOCIAL BRANDING
From Presence to Experience
Creative Direction · Social Strategy · Art Direction · Campaign Design
WHERE IT STARTED
LACASA already had a strong community of 57.1K followers, but the visual presence needed a clearer identity and stronger consistency to reflect the experience behind the brand.
REIMAGINING THE EXPERIENCE
I developed a new creative direction and social strategy, building a cohesive visual world across weekly concepts, artist campaigns, event communication and motion while leading the creative execution from concept to delivery.
EVERY NIGHT, A DIFFERENT STORY.
Ladies Night. Casino LACASA. Presents. Disco Zaman. Each experience developed its own character while living within one unmistakable visual universe.
THE IMPACT
The new direction strengthened both the brand and its digital presence, growing the community from 57.1K to 62K followers and generating
3.1M views in 30 days.
57.1K → 62K FOLLOWERS +8.6% GROWTH 3.1M VIEWS / 30 DAYS
