ATHAR
Creative Direction
Leading the Athar account from concept to execution, I developed a strategic content approach and visual direction that elevated its presence as the number one platform for creativity in Saudi Arabia and the Middle East.
From shaping ideas and defining storytelling to managing client communication, delegating tasks across a dedicated team, and guiding execution, I ensured a consistent creative direction across all touchpoints from digital platforms to the physical space building a cohesive, high-impact identity that drives engagement and positions Athar at the forefront of the region’s creative landscape.
